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Logistics Service Quality and Product Satisfaction in E-Commerce

Bibliographic Data

ID4181979
AuthorsAbdur Rashid (0000-0003-3002-9114, York College, City University of New York), Rizwana Rasheed (0000-0002-3300-3393, Iqra University, corresponding author)
Year2024
Volume14
Issue1
Publication date2024-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440231224250
OpenAlexW4391581450
LanguageEN
Citations received4
References cited75

Consumer satisfaction in e-commerce directly depends on logistical services. There is a constant dilemma in which logistical service dimensions affect consumers' product satisfaction. The aim is to determine how specific dimensions of logistics services affect product satisfaction in the e-commerce industry of Pakistan. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 197 respondents through a convenient sampling technique. Further, hypotheses were tested through a quantitative method with the help of SmartPLS. A measuring instrument was used with six dimensions, that is, availability, delivery time, shipping costs, product quality and condition, information quality, and customer satisfaction related to the product. This research revealed an insignificant effect of product availability, shipping time, and shipping cost on product satisfaction. In contrast, product quality and information quality were found to have a significant and positive effect on product satisfaction. From academic insights to logistical optimization, this research unlocks valuable knowledge for all stakeholders driving Pakistan's e-commerce revolution. Buckle up for a journey into the heart of this rapidly evolving landscape

Advertising · Business · Customer satisfaction · Operations management · Process management · Service quality · Customer Service Quality and Loyalty · E-commerce and Technology Innovations · Engineering · Technology Adoption and User Behaviour · Marketing

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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