De-globalization of Food Markets? Consumer Perceptions of Safe Food

The Case of Norway

Bibliographic Data

ID4445794
AuthorsBerit Nygård (Norwegian University of Science and Technology), Oddveig Storstad (Norwegian University of Science and Technology)
Year1998
Volume38
Issue1
Pages35-53
Publication date1998-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociologia Ruralis (JOURNAL)
Journal identifiersISSN: 0038-0199 • E-ISSN: 1467-9523
PublisherWiley (PUBLISHER • GB)
DOI10.1111/1467-9523.00062
OpenAlexW2117566685
LanguageEN
Citations received57

Food and agricultural products differ from other commodities on a global market. The classic economic models are not able to explain the food preferences of different consumer groups in an era of various 'food scares'. This paper argues that consumer concern about safe food, together with national or regional differences in food culture, taste and traditions, will limit the globalization process. It also investigates how the globalization of food markets is reflected in the marketing of various agricultural products. In several countries there has been a focus on the country of origin in the marketing of different food products. There is a discussion of whether consumers have a natural preference for local products, whether national produce is regarded as something better and safer than imported food products, and whether consumer perceptions of safe food could set limits on the globalization of food markets

Agriculture · Business · Economics · Food market · Food safety · Food security · Food systems · Geography · Globalization · Market economy · Perception · Culinary Culture and Tourism · Food Science · Marketing · Organic Food and Agriculture

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