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Reversing Implicit Gender Stereotype Activation as a Function of Exposure to Traditional Gender Roles

Bibliographic Data

ID5338908
AuthorsSoledad De Lemu (0000-0002-6191-9446, Universidad de Granada), Soledad de Lemus (Universidad de Granada), Russell Spears (0000-0001-5244-0575, University of Groningen), Marcin Bukowski (0000-0002-7130-4066, Jagiellonian University), Miguel Moya (0000-0003-2421-7282, Universidad de Granada), J Lupiáñez (0000-0001-6157-9894, Universidad de Granada)
Year2013
Volume44
Issue2
Pages109-116
Publication date2013-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSocial Psychology (JOURNAL)
Journal identifiersISSN: 1864-9335 • E-ISSN: 2151-2590
PublisherHogrefe Verlag (PUBLISHER • DE)
DOI10.1027/1864-9335/a000140
OpenAlexW2167182373
LanguageEN
Citations received19
References cited46

We examined the influence of exposure to traditional gender roles on the activation of gender stereotypes in Spanish women. An associative procedure was used to expose participants to stereotypical vs. counterstereotypical gender roles, and a word categorization task with stereotypically feminine communal/warmth and stereotypically masculine agentic/competence trait words measured participants' automatic responses. Results show that women exposed to traditional roles reverse the activation of gender stereotypes. That is, they activated competence/agency faster for female primes and warmth/communion faster for male primes in a subsequent task. The implicit stereotype reversal was predicted by participants' endorsement of positive attitudes toward affirmative action policies. The results are discussed in terms of the motivational influence of perceived discrimination in intergroup relations

Categorization · Competence (human resources · Developmental psychology · Gender role · Impression formation · Perception · Social perception · Stereotype (UML · Trait · Gender Diversity and Inequality · Gender Roles and Identity Studies · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works19
Citations per year1,46
Citation span2013 - 2026 (14)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 19

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