Laypeople's Belief of the Influence of Thank-You Gifts on Charitable Giving

Bibliographic Data

ID5339060
AuthorsHuiqing Huang (0000-0002-7164-7050, Shaanxi Normal University), Yuzhuo Zhang (0000-0002-7525-4414, Shaanxi Normal University), Jieyu Lv (0000-0001-9590-8422, Central University of Finance and Economics), Tong Jiang (0009-0003-3536-5309, Shaanxi Normal University), Xi Zhang (0009-0004-8281-1030, Shaanxi Normal University), Xuhai Chen (0000-0001-5851-2373, Shaanxi Normal University), Yangmei Luo (0000-0002-4440-6980, Shaanxi Normal University)
Year2021
Volume52
Issue6
Pages331-342
Publication date2021-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSocial Psychology (JOURNAL)
Journal identifiersISSN: 1864-9335 • E-ISSN: 2151-2590
PublisherHogrefe Publishing Group (PUBLISHER)
DOI10.1027/1864-9335/a000461
OpenAlexW4200125171
LanguageEN
Citations received2
References cited30

Although offering gifts to encourage prosocial behaviors is a popular daily strategy, its underlying mechanism remains unknown. This study investigated the effect of thank-you gifts on charitable giving in laypeople's beliefs ( N = 1,293). Study 1 showed that laypeople believe thank-you gifts increase charitable giving. Study 2 found that laypeople believe thank-you gifts increase both charitable giving and positive emotions of donors. Study 3 further showed that laypeople's anticipation of donors' emotional gain might play a mediating role in the effect of thank-you gifts on charitable giving. Study S1 found that participants' donated amounts in the benefit-to-others thank-you gifts condition exceeded other conditions on actual donation behavior. These findings emphasize the emotional value of the gift in laypeople's beliefs

Anticipation (artificial intelligence) · Donation · Prosocial behavior · Value (mathematics) · Cultural Differences and Values · Experimental Behavioral Economics Studies · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology

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