Exploring entomophagy behavior in restaurants and the influence of social norms
Bibliographic Data
| ID | 6062014 |
|---|---|
| Authors | Jill E Killough (0009-0000-8158-0091, Department of Nutrition, Hospitality and Human Services Lamar University Beaumont Texas USA, corresponding author), Eunjin Kwon (0000-0002-6208-4911, Department of Nutrition, Hospitality and Human Services Lamar University Beaumont Texas USA), Amy R Shows (Department of Nutrition, Hospitality and Human Services Lamar University Beaumont Texas USA) |
| Year | 2025 |
| Volume | 53 |
| Issue | 4 |
| Publication date | 2025-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Family and Consumer Sciences Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 1077-727X • E-ISSN: 1552-3934 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/fcsr.70018 |
| OpenAlex | W4410050406 |
| Language | EN |
| References cited | 74 |
Western consumers are hesitant to adopt insect consumption due to food neophobia and disgust. Existing strategies like familiarity and education have shown mixed results. This research investigates how restaurant menu descriptions can influence consumers' willingness to try insect‐based food by targeting specific social identities. An experimental design assigned 242 participants to a group representing a social identity norm (foodie, nutrition enthusiast, or environmentally concerned) or a control group. Participants read a menu description. The nutrition enthusiast norm was most effective in increasing willingness to try the menu item. Findings suggest promoting entomophagy as nutritious can effectively increase consumer willingness
Sociology · Animal and Plant Science Education · Environmental Sustainability in Business · Insect Utilization and Effects · Psychology · Social Psychology
Organic and local food consumer behaviour
What Everyone Else Is Eating
Social influences on eating
Making Healthful Food Choices
The psychology of eating insects
Insights into the Predictors of Attitude toward Entomophagy
Measuring Food Literacy
The relationship between food literacy and dietary intake in adolescents
Social Norms and Pro-environmental Behavior
Defining food literacy
Targeting Hispanic adolescents with outdoor food & beverage advertising around schools
The effect of communication and implicit associations on consuming insects
Defining food literacy and its components
Development of a scale to measure the trait of food neophobia in humans
Replacement of meat by meat substitutes. A survey on person- and product-related factors in consumer acceptance
Emolabeling increases healthy food choices among grade school children in a structured grocery aisle setting
A short food literacy questionnaire (SFLQ) for adults
The relationship between social identity, descriptive social norms and eating intentions and behaviors
Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus
The Effects of Health Consciousness on Environmentally Sustainable Textile Furnishing Product Purchase
The Consumption Styles of Immigrant Families in Italy
The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence
Are Manipulation Checks Necessary
Ingroup favoritism in cooperation
A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests
| Citation velocity | historical |
|---|---|
| Highly cited | No |