Mobilizing Peripheral Partisan Voters
A Field Experimental Analysis From Three California Congressional Election Campaigns
Bibliographic Data
| ID | 6180109 |
|---|---|
| Authors | Daron R Shaw (0000-0002-6804-7097, The University of Texas at Austin, corresponding author), Lindsay Dun (0000-0002-2982-5386, The University of Texas at Austin), Sarah Heise (The University of Texas at Austin) |
| Year | 2022 |
| Volume | 50 |
| Issue | 5 |
| Pages | 587-602 |
| Publication date | 2022-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Politics Research (JOURNAL) |
| Journal identifiers | ISSN: 1532-673X • E-ISSN: 1552-3373 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1532673x221094295 |
| OpenAlex | W4281781551 |
| Language | EN |
| Citations received | 2 |
| References cited | 35 |
Since the early 2000s, an array of experimental research has demonstrated that face-to-face canvassing is the most effective form of get-out-the-vote campaigning. Recent scholarship, however, suggests that text messaging can also have powerful mobilization effects. Can the effects of text messaging match those of canvassing? We present a field experiment gauging the effects of text messaging, canvassing, mail, and phone calls among medium propensity evangelical Christian voters in three California battleground congressional districts for the 2018 midterm election. The results show significant turnout effects associated with texting as well as any form of outreach followed by a late-October text message. This challenges the widely held notion that personalized contacting is required to get voters to the polls; rather, we find that peripheral voters—often targeted by campaigns for mobilization—may be receptive to anonymous but timely outreach
Outreach · Phone · Political science · Politics · Public relations · Scholarship · Sociology · Turnout · Voter turnout · Voting · Electoral Systems and Political Participation · Law · Media Studies and Communication · Social Media and Politics
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| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |