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The virtues of gossip

Reputational information sharing as prosocial behavior

Bibliographic Data

ID6201624
AuthorsMatthew Feinberg (0000-0001-8626-1620, University of California, Berkeley), R Willer (0000-0003-3404-6472, University of California, Berkeley), Jennifer E Stellar (0000-0001-7753-6637, University of California, Berkeley), Jennifer Stellar, Dacher Keltner (0000-0001-9061-5292, University of California, Berkeley)
Year2012
Volume102
Issue5
Pages1015-1030
Publication date2012-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/a0026650
PMID22229458
OpenAlexW2058039621
LanguageEN
Citations received90
References cited66

Reputation systems promote cooperation and deter antisocial behavior in groups. Little is known, however, about how and why people share reputational information. Here, we seek to establish the existence and dynamics of prosocial gossip, the sharing of negative evaluative information about a target in a way that protects others from antisocial or exploitative behavior. We present a model of prosocial gossip and the results of 4 studies testing the model's claims. Results of Studies 1 through 3 demonstrate that (a) individuals who observe an antisocial act experience negative affect and are compelled to share information about the antisocial actor with a potentially vulnerable person, (b) sharing such information reduces negative affect created by observing the antisocial behavior, and (c) individuals possessing more prosocial orientations are the most motivated to engage in such gossip, even at a personal cost, and exhibit the greatest reduction in negative affect as a result. Study 4 demonstrates that prosocial gossip can effectively deter selfishness and promote cooperation. Taken together these results highlight the roles of prosocial motivations and negative affective reactions to injustice in maintaining reputational information sharing in groups. We conclude by discussing implications for reputational theories of the maintenance of cooperation in human groups

Affect (linguistics) · Gossip · Injustice · Political science · Prosocial behavior · Reputation · Selfishness · Communication · Evolutionary Game Theory and Cooperation · Evolutionary Psychology and Human Behavior · Experimental Behavioral Economics Studies · Psychology · Social Psychology

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Unique citing works90
Citations per year6,43
Citation span2012 - 2026 (15)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 85

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