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Evidence that the production of aversive consequences is not necessary to create cognitive dissonance

Bibliographic Data

ID6203687
AuthorsEddie Harmon-Jones (0000-0003-4771-3043, The University of Texas Medical Branch at Galveston), Jack W Brehm (University of Kansas), Jeff Greenberg (0000-0002-2206-0771), Linda Simon (University of Arizona), David E Nelson (0000-0002-5034-0885, University of Arizona)
Year1996
Volume70
Issue1
Pages5-16
Publication date1996-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.70.1.5
OpenAlexW4240018398
LanguageEN
Citations received49
References cited44

The present authors hypothesized, in contrast to I influential revision ofcognitive dissonance theory, that the production of aversive consequences is not necessary to create cognitive dissonance and that cognitive dissonance will occur even when aversive consequences are not produced. In Experiment l, participants drank a pleasant- or unpleasant-tasting beverage and were given high or low choice to write a sentence that said they liked the beverage. Participants threw the paper away once they had written the sentence and then rated how much they liked the beverage. In support of the hypothesis, unpleasant-tasting beverage/high-choice participants liked the beverage more than unpleasant-tasting beverage/low-choice participants. A 2nd experiment replicated this effect, using a different counterattitudinal action and different choice manipulation. By demonstrating that the manipulation of dissonance produced increased physiological arousal, a 3rd experiment suggested that selfperception theory could not alternatively explain the results of Experiments 1 and 2

Cognition · Cognitive dissonance · Cognitive psychology · Production (economics · Self-justification · Self-perception theory · Social approval · Behavioral Health and Interventions · Decision-Making and Behavioral Economics · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology

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Unique citing works47
Citations per year1,69
Citation span1997 - 2026 (30)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 48

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