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Attitude formation through exploration

Valence asymmetries

Bibliographic Data

ID6205633
AuthorsRussell H Fazio (0000-0002-0754-8234, The Ohio State University), J Richard Eiser (Institute of Psychology), Natalie J Shook (0000-0002-4794-408X, The Ohio State University)
Year2004
Volume87
Issue3
Pages293-311
Publication date2004-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.87.3.293
PMID15382981
OpenAlexW2163796799
LanguageEN
Citations received93
References cited55

The formation of attitudes toward novel objects was examined as a function of exploratory behavior. An initial experiment, in which participants played a computer game that required them to learn which stimuli, when sampled, produced favorable or unfavorable outcomes, demonstrated learning, attitude formation, and generalization to novel objects. The findings also revealed 2 interesting valence asymmetries: a learning asymmetry involving better learning for negatively valenced than positively valenced objects and a generalization asymmetry involving stronger generalization as a function of negative than of positive attitudes. Findings from 4 experiments led to an explanation of the learning asymmetry in terms of information gain being contingent on approach behavior and related the generalization asymmetry to a negativity bias that weighs resemblance to a known negative more heavily than resemblance to a positive

Asymmetry · Cognitive psychology · Generalization · Negativity bias · Negativity effect · Valence (chemistry) · Behavioral Health and Interventions · Cultural Differences and Values · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works93
Citations per year4,43
Citation span2005 - 2026 (22)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 86

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