Self-promotion as a risk factor for women
The costs and benefits of counterstereotypical impression management
Bibliographic Data
| ID | 6207480 |
|---|---|
| Authors | Laurie A Rudman (0000-0001-7117-0312, Rutgers, the State University of New Jersey, corresponding author) |
| Year | 1998 |
| Volume | 74 |
| Issue | 3 |
| Pages | 629-645 |
| Publication date | 1998-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Personality and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-3514 • E-ISSN: 1939-1315 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037/0022-3514.74.3.629 |
| PMID | 9523410 |
| OpenAlex | W2132351428 |
| Language | EN |
| Citations received | 414 |
| References cited | 50 |
Three experiments tested and extended recent theory regarding motivational influences on impression formation (S. T. Fiske & S. L. Neuberg, 1990; J. L. Hilton & J. M. Darley, 1991) in the context of an impression management dilemma that women face: Self-promotion may be instrumental for managing a competent impression, yet women who self-promote may suffer social reprisals for violating gender prescriptions to be modest. Experiment 1 investigated the influence of perceivers' goals on processes that inhibit stereotypical thinking, and reactions to counterstereotypical behavior. Experiments 2-3 extended these findings by including male targets. For female targets, self-promotion led to higher competence ratings but incurred social attraction and hireability costs unless perceivers were outcome-dependent males. For male targets, self-effacement decreased competence and hireability ratings, though its effects on social attraction were inconsistent
Advertising · Business · Factor (programming language) · Impression · Impression formation · Impression management · Perception · Promotion (chess) · Social perception · Communication in Education and Healthcare · Gender Diversity and Inequality · Psychology · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 414 |
|---|---|
| Citations per year | 15,33 |
| Citation span | 1999 - 2026 (28) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 384 |