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On the cultural guises of cognitive dissonance

The case of Easterners and Westerners

Bibliographic Data

ID6207630
AuthorsEtsuko Hoshino-Browne, Etsuko Hoshino‐Browne (0000-0002-0034-6963, Swarthmore College), Adam S Zanna (McGill University), J Spencer (0000-0002-1732-5261, University of Waterloo), Steven J Spencer, Mark P Zanna (University of Waterloo), Shinobu Kitayama (0000-0001-9147-7936, University of Michigan), Sandra D Lackenbauer (Western University), Sandra Lackenbauer
Year2005
Volume89
Issue3
Pages294-310
Publication date2005-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.89.3.294
PMID16248715
OpenAlexW2066248714
LanguageEN
Citations received95
References cited26

Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined cross-culturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and self-affirmation are discussed

Attitude change · Cognition · Cognitive dissonance · Interdependence · Self-justification · Self-perception theory · Social science · Sociology · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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