Fish Tales

How Narrative Modality, Emotion, and Transportation Influence Support for Sustainable Aquaculture

Bibliographic Data

ID6219475
AuthorsLaura N Rickard (0000-0002-5668-7580, University of Maine, Orono, ME, USA, corresponding author), Janet Z Yang (0000-0002-5989-5254, University at Buffalo, Buffalo, NY, USA), Sixiao Liu (0000-0002-2908-1102, University at Buffalo, Buffalo, NY, USA), Tabitha Boze (0000-0002-1878-438X, University of Maine, Orono, ME, USA)
Year2021
Volume43
Issue2
Pages252-275
Publication date2021-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueScience Communication (JOURNAL)
Journal identifiersISSN: 1075-5470 • E-ISSN: 1552-8545
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1075547020987555
OpenAlexW3119748272
LanguageEN
Citations received15
References cited44

Considerable research suggests narrative persuasion’s attitudinal and behavioral effects in health and environmental contexts. Whether the format of narrative presentation influences these effects, however, remains unclear. We use an online experiment ( N = 2,225), comparing text and video conditions, to evaluate how exposure to narrative influences transportation, emotions, and risk-benefit perceptions and, in turn, how such perceptions affect attitudes and behavioral intentions toward sustainable aquaculture. Consistent with prior research, the text condition was more transporting than the video. Further, a serial mediation model shows transportation as leading to lower risk perception, higher benefit perception, and higher aquaculture support

Aquaculture · Fish · Fishery · Mediation · Narrative · Perception · Persuasion · Risk perception · Social science · Sociology · Behavioral Health and Interventions · Climate Change Communication and Perception · Communication · Media Influence and Health · Psychology · Social Psychology

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