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An Empirical Validation Study of Popular Survey Methodologies for Sensitive Questions

Bibliographic Data

ID6232402
AuthorsBryn Rosenfeld (0000-0003-1399-2777, Princeton University), Katsushi Imai (0000-0002-2748-1022, Princeton University), Kosuke Imai, Jacob N Shapiro (0000-0002-7484-229X, Princeton University)
Year2016
Volume60
Issue3
Pages783-802
Publication date2016-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Journal of Political Science (JOURNAL)
Journal identifiersISSN: 0092-5853 • E-ISSN: 1540-5907
PublisherWiley (PUBLISHER • GB)
DOI10.1111/ajps.12205
OpenAlexW1935171624
LanguageEN
Citations received116
References cited44

When studying sensitive issues, including corruption, prejudice, and sexual behavior, researchers have increasingly relied upon indirect questioning techniques to mitigate such known problems of direct survey questions as underreporting and nonresponse. However, there have been surprisingly few empirical validation studies of these indirect techniques because the information required to verify the resulting estimates is often difficult to access. This article reports findings from the first comprehensive validation study of indirect methods. We estimate whether people voted for an anti‐abortion referendum held during the 2011 Mississippi General Election using direct questioning and three popular indirect methods: list experiment, endorsement experiment, and randomized response. We then validate these estimates against the official election outcome. While direct questioning leads to significant underestimation of sensitive votes against the referendum, indirect survey techniques yield estimates much closer to the actual vote count, with endorsement experiment and randomized response yielding the least bias

Econometrics · Economics · Non-response bias · Political science · Politics · Public economics · Referendum · Response bias · Social desirability · Social desirability bias · Statistics · Survey data collection · Survey methodology · Law · Mathematics · Psychology · Social Psychology · Statistical Methods and Bayesian Inference · Survey Methodology and Nonresponse · Survey Sampling and Estimation Techniques

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Unique citing works116
Citations per year10,55
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 116

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