Research Note
Negative” Personalization: Party Leaders and Party Strategy
Bibliographic Data
| ID | 6236040 |
|---|---|
| Authors | Scott Pruyser (0000-0001-5557-0404, University of Calgary, corresponding author), William P Cro (0000-0002-1700-031X, Carleton University, corresponding author), William Cro, William Cross (0000-0003-0921-1464) |
| Year | 2016 |
| Volume | 49 |
| Issue | 3 |
| Pages | 539-558 |
| Publication date | 2016-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Canadian Journal of Political Science (JOURNAL) |
| Journal identifiers | ISSN: 0008-4239 • E-ISSN: 1744-9324 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0008423916000779 |
| OpenAlex | W2545044058 |
| Language | EN |
| Citations received | 13 |
| References cited | 44 |
While the negative campaigning literature has witnessed tremendous growth in recent years, the precise targets of campaign negativity have not been fully explored, as candidates and their parties are largely treated as the same target. Likewise, although scholars are increasingly writing about the personalization of politics, this literature has not considered whether parties can “personalize” their opponents by focusing their messaging and attacks more on individual leaders than the parties they lead. In an attempt to bridge the gap between these two literatures, we develop the concept of negative personalization. Negative personalization, as we define it, is an emphasis on opposing party leaders in campaign communication more so than on the parties that they lead. Exploring recent election campaigns in Canada's largest province, we document the extent to which parties engage in negative personalization and suggest hypotheses for the factors leading to increased negative personalization
Advertising · Biology · Bridge (graph theory · Business · Internet privacy · Negativity effect · Personalization · Political science · Politics · Public relations · Computer Science · Electoral Systems and Political Participation · Law · Marketing · Psychology · Social and Cultural Dynamics · Social Media and Politics · Social Psychology
The Impact of Online Political Conflict Frames on Party Evaluations and Trust in Politicians
When conflict fuels negativity. A large-scale comparative investigation of the contextual drivers of negative campaigning in elections worldwide
Lifeblood of the Party
The emotional consequences of negative personalist framing in the 2023 Spanish general election
Political professionalization, subnational style
Gendered Backlash Depends on the Context. Reassessing Negative Campaigning Sanctions Against Female Candidates via Large-Scale Comparative Data
From party to leader mobilization? The personalization of voter turnout
Political personalization and personalized politics within and beyond the behavioural arena
Sore losers? The costs of intra-party democracy
Sour Grapes? Party Donors and Canadian Leadership Primaries
Money talks
Negative personalization and voting behavior in 14 parliamentary democracies, 1961-2018
Patterns of Affective Polarization toward Parties and Leaders across the Democratic World
Leaders' Personalities and the Outcomes of Democratic Elections
Platform or Personality?
The American Direct Primary
The Rise of Candidate-Centered Politics
In Defense of Negativity
Negative Campaigning
Political Leaders and Democratic Elections
Communication Yearbook 34
Seeing Ourselves
Negative Campaigning across Different Communication Channels
Is there a european electorate and what does it look like? evidence from electoral volatility measures, 1976–2004
William P Cross and André Blais, Politics at the centre
Television’s Frames in the 1988 Canadian Election
Negative, Angry, and Ubiquitous
Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988
The Impact of Political Advertising in the 2001 U.K. General Election
Individualised Constituency Campaigns in Mixed-Member Electoral Systems
The Effects of Negative Political Campaigns
Negative Campaigning in a Multiparty System
Attack Politics in Presidential Nomination Campaigns
Candidate Strategy and the Decision to Go Negative
When Primary Campaigns Go Negative
The Personalization(s) of Politics
Timeless Strategy Meets New Medium
Two routes to personalized politics
Personalization of national election campaigns
The personalization of politics in Australia
Negative Campaigning
When Does Negativity Demobilize? Tracing the Conditional Effect of Negative Campaigning on Voter Turnout
Campaign Issue Knowledge and Salience
When to Attack
Candidate centred campaigning in a party centred context
Winning over voters or fighting party comrades? Personalized constituency campaigning in Austria
Effects of the Television Spots on Images of Dole and Clinton
Personalization of campaigns in an SMP system
Constituency candidates in comparative perspective - How personalized are constituency campaigns, why, and does it matter
Modeling Negative Campaigning
Negative Campaign Advertising
| Unique citing works | 13 |
|---|---|
| Citations per year | 1,86 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |