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The Impact of Media Bias

How Editorial Slant Affects Voters

Bibliographic Data

ID6386254
AuthorsJames N Druckman (0000-0002-1249-6790), Michael Parkin (0000-0002-8505-765X)
Year2005
Volume67
Issue4
Pages1030-1049
Publication date2005-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Politics (JOURNAL)
Journal identifiersISSN: 0022-3816 • E-ISSN: 1468-2508
DOI10.1111/j.1468-2508.2005.00349.x
OpenAlexW2104496040
LanguageEN
Citations received147
References cited15

We investigate how editorial slant—defined as the quantity and tone of a newspaper's candidate coverage as influenced by its editorial position—shapes candidate evaluations and vote choice. We avoid various methodological pitfalls by focusing on a single Senate campaign in a single market with two competing, editorially distinct newspapers. Combining comprehensive content analyses of the papers with an Election Day exit poll, we assess the slant of campaign coverage and its effects on voters. We find compelling evidence that editorial slant influences voters' decisions. Our results raise serious questions about the media's place in democratic processes

Advertising · Art · Business · Democracy · Economics · Media bias · Media studies · Newspaper · Political science · Politics · Position (finance · Positive economics · Public relations · Sociology · Tone (literature · Electoral Systems and Political Participation · Gender Politics and Representation · Media Influence and Politics · Law

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Unique citing works147
Citations per year2,63
Citation span1970 - 2026 (57)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 146

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