Survey Enthusiast or Obligated Responder
Segmenting the Population Based on Government Survey Attitudes
Bibliographic Data
| ID | 6430147 |
|---|---|
| Authors | Randal Zuwallack (0009-0009-6288-6541, ICF , Reston, VA), Joan Boyle (0000-0002-1172-1079, ICF International (United States)), John Boyle (0000-0002-9404-6901, ICF , Reston, VA), James Dayton (ICF , Reston, VA), Ronaldo Iachan (0000-0002-7441-1721, ICF , Reston, VA), Matt Jans (0000-0002-0242-1234, National Center for Health Statistics) |
| Year | 2025 |
| Volume | 37 |
| Issue | 3 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Public Opinion Research (JOURNAL) |
| Journal identifiers | ISSN: 0954-2892 • E-ISSN: 1471-6909 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/ijpor/edaf033 |
| OpenAlex | W4411721965 |
| Language | EN |
| References cited | 22 |
This paper explores population segments that differentiate people based on attitudes and perceptions about surveys and how those segments differ in survey participation intention. Our analysis finds 5 population segments across which general affinity toward surveys differs significantly. Survey Enthusiasts have high affinity toward surveys and underlying sense of civic responsibility to participate. Obligated Responders recognize the importance of participating, yet view surveys as an imposition. Reluctant Responders recognize survey participation as important but are moderately concerned about data misuse. The remaining 2 segments, the Disengaged and Shy Responders, have low affinities for survey participation. These findings suggest that effective survey designs should tailor different appeals and protocols to the motivations of a heterogeneous population. A multidimensional approach would parallel those approaches used in marketing where product differentiation and market segmentation help to successfully reach the consumer market
Business · Environmental health · Government (linguistics · Linguistics · Market segmentation · Population · Census and Population Estimation · Healthcare Policy and Management · Medicine · Survey Methodology and Nonresponse · Marketing · Philosophy
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Integrating Exchange and Heuristic Theories of Survey Nonresponse
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Leverage-Saliency Theory of Survey Participation
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A Questionnaire on Questionnaires
Why Do You Ask?’ The Nature and Impacts of Attitudes towards Public Opinion Surveys in the Arab World
The Theory of Reasoned Action
| Citation velocity | historical |
|---|---|
| Highly cited | No |