Justice behind the virtual mask
The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement
Bibliographic Data
| ID | 6443532 |
|---|---|
| Authors | Joo-Wha Hong (0000-0002-6555-3074, Sungkyunkwan University, Republic of Korea), Ignacio Cruz (0000-0002-8872-4403, Northwestern University), Donggyu Kim (0000-0002-9226-7065, University of Southern California) |
| Year | 2024 |
| Volume | 27 |
| Issue | 11 |
| Pages | 6057-6078 |
| Publication date | 2024-07-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448241262806 |
| OpenAlex | W4400919152 |
| Language | EN |
| Citations received | 5 |
| References cited | 44 |
The rise of virtual influencers is reshaping the landscape of social media, extending even to the promotion of social causes. Yet, lingering doubts persist regarding the authenticity of their motives. This research delves into the impact of both the racial identities of virtual influencers and those of their creators when linked to the support of racial movements. In terms of source credibility, results find that a creator’s racial background, but not that of a virtual influencer, plays a substantial role, and an interaction effect between these factors was identified. The results also show that individuals’ assessments of a virtual influencer and their message are influenced by the perceived social agency. We discuss the theoretical and practical implications of these findings
Aesthetics · Art · Economic Justice · Internet privacy · Media studies · Movement (music · Political science · Race (biology · Sociology · Computer Science · Digital Games and Media · Digital Marketing and Social Media · Gender Studies · Impact of Technology on Adolescents · Law
The digital repression of social movements, protest, and activism
The norm of self-interest.
Psychological License
Building a Stronger Casa
The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility
Social Agency as a continuum
“You are a virtual influencer!”
The appeal of “real” in parasocial interaction
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Putting yourself in the skin of a black avatar reduces implicit racial bias
Mask as identity? The political subject in the 2019 Hong Kong’s social unrest
Avatars Versus Agents
Confronting whiteness through virtual humans
Social Media and Social Movements
Celebrity 2.0
Parasocial interactions with real and virtual influencers
Machines As Social Entities (Mase) Scale
Self‐interest
An integrative framework on the impact of allies
Skin color and race
A Topography of Virtual Influencers
Machines and Mindlessness
Understanding media
Standing up for a change
The norm of self-interest and its effects on social action
Blackfishing on Instagram
Mitigating Psychological Reactance
The 'Actors' of Modern Society
| Unique citing works | 5 |
|---|---|
| Citations per year | 5 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |