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How coworker proactive behavior drives employee bootlegging

The roles of goal orientation and self‐construal

Bibliographic Data

ID7472117
AuthorsJinzhao Qu (0000-0002-0929-5808, School of International Business Hainan University Haikou China, corresponding author), Yan Shao (0000-0002-7161-9033, Department of Leadership and Management University of Amsterdam Amsterdam The Netherlands), Maria Tims (0000-0002-9588-4333, Department of Management and Organization Vrije Universiteit Amsterdam Amsterdam The Netherlands), Svetlana N Khapova (0000-0002-6842-6644, Department of Management and Organization Vrije Universiteit Amsterdam Amsterdam The Netherlands), Svetlana Khapova (Vrije Universiteit Amsterdam)
Year2026
Volume75
Issue1
Publication date2026-02-01
Open AccessYes
TypeARTICLE
VenueApplied Psychology (JOURNAL)
Journal identifiersISSN: 0269-994X • E-ISSN: 1464-0597
PublisherWiley (PUBLISHER • GB)
DOI10.1111/apps.70065
OpenAlexW7125546273
LanguageEN
References cited74

Unauthorized, proactive innovative behavior (i.e., bootlegging) is increasingly recognized as an important driver of innovation. Although existing research has predominantly focused on explaining the emergence of bootlegging through formal influences (e.g., leadership and organizational practices), less attention has been paid to the impact of informal influences, particularly proactive coworkers. Integrating social comparison theory and goal orientation literature, we propose that coworker proactive behavior can drive bootlegging through assimilation and contrast mechanisms. Specifically, assimilation occurs in individuals with an interdependent self‐construal, fostering a learning goal orientation (LGO). The contrast mechanism operates in individuals with an interdependent self‐construal, activating a performance‐avoid goal orientation (PAGO). We conducted (i) an experimental–causal chain design (Study 1A, N = 389; Study 1B, N = 173; and Study 1C, N = 225) and (ii) a three‐wave, time‐lagged study (Study 2, N = 295) to test the full theoretical model. The results show that the interactive effect of coworker proactive behavior and interdependent self‐construal fosters LGO, leading to bootlegging. The interactive effect of coworker proactive behavior and independent self‐construal triggers PAGO, resulting in bootlegging. The paper concludes with a discussion of theoretical and practical implications and recommends directions for future research

Contrast (vision · Goal Orientation · Interdependence · Mechanism (biology · Orientation (vector space · Social learning theory · Test (biology · Behavioral Health and Interventions · Education, Achievement, and Giftedness · Job Satisfaction and Organizational Behavior

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