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The political economy of Facebook’s platformization in the mobile ecosystem

Facebook Messenger as a platform instance

Bibliographic Data

ID11268366
AuthorsD B Nieborg (0000-0002-3498-789X, University of Toronto, corresponding author), Anne Helmond (0000-0003-4327-4012, University of Amsterdam, The Netherlands)
Year2019
Volume41
Issue2
Pages196-218
Publication date2019-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443718818384
PMID30886448
OpenAlexW2905102348
LanguageEN
Citations received112
References cited36

Facebook’s usage has reached a point that the platform’s infrastructural ambitions are to be taken very seriously. To understand the company’s evolution in the age of mobile media, we critically engage with the political economy of platformization. This article puts forward a conceptual framework and methodological apparatus to study Facebook’s economic growth and expanding platform boundaries in the mobile ecosystem through an analysis of the Facebook Messenger app. Through financial and institutional analysis, we examine Messenger’s business dimension and draw on platform studies and information systems research to survey its technical dimension. By retracing how Facebook, through Messenger, operationalizes platform power, this article attempts to bridge the gap between these various disciplines by demonstrating how platforms emerge and how their apps may evolve into platforms of their own, thereby gaining infrastructural properties. It is argued that Messenger functions as a ‘platform instance’ that facilitates transactions with a wide range of institutions within the boundaries of the app and far beyond

Advertising · Biology · Business · Ecosystem · Internet privacy · Mobile apps · Political economy · Political science · Politics · Social media · Sociology · World Wide Web · Computer Science · Digital Platforms and Economics · ICT Impact and Policies · Social Media and Politics · Ecology

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Unique citing works112
Citations per year16
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 111

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