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Making the world more open and connected”

Mark Zuckerberg and the discursive construction of Facebook and its users

Bibliographic Data

ID12655911
AuthorsAnna Lauren Hoffmann (0000-0001-7950-804X, University of California, Berkeley), Nicholas Proferes (0000-0002-0295-9616, University of Maryland, USA), Michael Zimmer (0000-0003-4229-4847, University of Wisconsin–Milwaukee, corresponding author)
Year2016
Volume20
Issue1
Pages199-218
Publication date2016-07-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444816660784
OpenAlexW2478546175
LanguageEN
Citations received76
References cited29

The dominance of online social networking sites (SNSs) sparks questions and concerns regarding information privacy, online identity, and the complexities of social life online. Since messages created by a technology’s purveyors can play an influential role in our understanding of a technology, we argue that gaining a complete understanding of the role of social media in contemporary life must include qualitative exploration of how public figures discuss and frame these platforms. Accordingly, this article reports the results of a discourse analysis of Facebook founder and CEO Mark Zuckerberg’s public language, foregrounding the evolution of his discourse surrounding Facebook’s self-definitions, the construction of user identity, and the relationship between Facebook and its users

Aesthetics · Dominance (genetics · Foregrounding · Identity (music · Internet privacy · Linguistics · Media studies · Online identity · Political science · Politics · Public discourse · Public relations · Social media · Sociology · The Internet · World Wide Web · Computer Science · Impact of Technology on Adolescents · Media Studies and Communication · Social Media and Politics

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Unique citing works76
Citations per year7,6
Citation span2016 - 2026 (11)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 75

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