Gender differences in politicians’ Facebook campaigns
Campaign practices, campaign issues and voter engagement
Bibliographic Data
| ID | 12656237 |
|---|---|
| Authors | Eirini Tsichla (0000-0003-2713-0609, University of Western Macedonia, corresponding author), Georgios Lappas (0000-0001-8428-2954, University of Western Macedonia), Amalia Triantafillidou (0000-0003-4454-2840, University of Western Macedonia), Alexandros Kleftodimos (0000-0002-3334-6759, University of Western Macedonia) |
| Year | 2021 |
| Volume | 25 |
| Issue | 11 |
| Pages | 2918-2938 |
| Publication date | 2021-08-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448211036405 |
| OpenAlex | W3196243111 |
| Language | EN |
| Citations received | 10 |
| References cited | 54 |
The study pursues a line of inquiry into male and female candidates’ political campaign strategies on Facebook, drawing a sample from the 2019 National elections in Greece. The findings suggest that both genders disseminate one-way campaign information and address a wider palette of political issues than the ones typically associated with their gender. Some stereotypical patterns regarding traits and issue expertise seem to persist; females are more expressive in terms of visual content and use of emoticons, choose personalization and dialogic communication more frequently and emphasize culture and women’s issues. Men are more often associated with negative campaigning, prioritize “masculine” issues such as employment and foreign affairs, and generate a greater level of user engagement. The results indicate that social media do not constitute an alternative communication channel that equalizes existing power structures. Instead, they seem to reflect the status quo and may hinder women candidates’ efforts to gain visibility and communicate with the public
Political science · Politics · Public relations · Social media · Status quo · Gender Politics and Representation · Gender, Feminism, and Media · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 10 |
|---|---|
| Citations per year | 3,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 10 |