A workplace farmstand pilot programme in Omaha, Nebraska, USA
Bibliographic Data
| ID | 15091808 |
|---|---|
| Authors | Farryl Bertmann (0000-0001-9704-8307, Academy of Nutrition and Dietetics), Farryl MW Bertmann, Hollyanne E Fricke (0009-0006-6358-9520, Swanson Center, corresponding author), Leah R Carpenter (0000-0003-3432-7223, Swanson Center), D J Schober (0000-0002-0213-7508, Swanson Center), Teresa M Smith, Teresa M Garvin (0000-0003-2389-461X, Swanson Center), Courtney A Pinard (Swanson Center), Amy L Yaroch (0000-0001-9390-2449, Swanson Center) |
| Year | 2015 |
| Volume | 18 |
| Issue | 13 |
| Pages | 2402-2406 |
| Publication date | 2015-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980015001706 |
| PMID | 26016406 |
| OpenAlex | W2125437714 |
| Language | EN |
| Citations received | 1 |
| References cited | 12 |
Objective To explore the feasibility of a workplace farmstand programme through the utilization of an online ordering system to build awareness for local food systems, encourage community participation, and increase local fruit and vegetable availability. Design A 4-week pilot to explore feasibility of workplace farmstand programmes through a variety of outcome measures, including survey, mode of sale, weekly sales totals and intercept interviews. Setting A large private company in Sarpy County, Omaha, Nebraska, USA. Subjects Employees of the company hosting the farmstand programme. Results Pre-programme, a majority of employees indicated that quality (95·4 %), variety (94·6 %) and cost of fruits and vegetables (86·4 %) were driving factors in their fruit and vegetable selection when shopping. The availability of locally or regionally produced fruits and vegetables was highly important (78·1 %). Participants varied in their definition of local food, with nearly half (49·2 %) reporting within 80·5 km (50 miles), followed by 160·9 km (100 miles; 29·5 %) and 321·9 km (200 miles; 12·1 %). Weekly farmstand purchases (both walk-ups and online orders) ranged from twenty-eight to thirty-nine employees, with weekly sales ranging from $US 257·95 to 436·90 for the producer. The mode of purchase changed throughout the pilot, with higher use of online ordering in the beginning and higher use of walk-up purchasing at the end. Conclusions The workplace farmstand pilot study revealed initial interest by both employees and a producer in this type of programme, helped to establish a sustained producer–employer relationship and led to additional opportunities for both the producer and employer
Agricultural science · Business · Purchasing · Mathematics · Organic Food and Agriculture · Rural development and sustainability · Urban Agriculture and Sustainability · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0.09 |
| Citation span | 2015 - 2015 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |