Hotel guests’ demanding level and importance of attribute satisfaction ratings
An application of MUltiplecriteria Satisfaction Analysis on TripAdvisor’s hotel guests ratings
Bibliographic Data
| ID | 21698737 |
|---|---|
| Authors | Panagiotis Manolitzas (0000-0002-0056-6050, Ionian University, corresponding author), Niki Glaveli (University of the Aegean), Νiki Glaveli (0000-0002-6873-652X, University of the Aegean), Stergios Palamas (Ionian University), Στέργιος Παλαμάς (0000-0001-9363-0439, Ionian University), Μichael A Talias (0000-0002-1802-5586, Open University of Cyprus), Michael Talias (Open University of Cyprus), Evangelos Grigoroudis (0000-0001-8613-9350, Technical University of Crete) |
| Year | 2022 |
| Volume | 25 |
| Issue | 8 |
| Pages | 1203-1208 |
| Publication date | 2022-04-18 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2021.1915253 |
| OpenAlex | W3166125263 |
| Language | EN |
| Citations received | 3 |
| References cited | 20 |
The current study demonstrates how MUltiplecriteria Satisfaction Analysis (MUSA) can turn online hotel guests’ satisfaction ratings from TripAdvisor into a valuable source of information for hotel managers and other hotel industry stakeholders. This information relates to customers’ demanding level and the contribution of customer ratings on four important aspects of their hotel stay (location, cleanliness, service, and value for money) to overall guests satisfaction. This study looked at 137.268 ratings from 564 hotels located on the island of Crete, Greece. The findings revealed that hotel guests in Crete are non-demanding customers suggesting that they are satisfied even if a small portion of their expectations is fulfilled. Moreover, cleanliness is the most important contributor to hotel customers’ overall satisfaction, followed by service. These findings can help decision makers in the hotel sector prioritize areas for service quality -and consequently customer satisfaction- improvements and allocate their limited resources more effectively
Advertising · Business · Consumer satisfaction · Customer satisfaction · Geography · Hospitality industry · Hotel industry · Service quality · Tourism · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing
| Citations per year | 0.75 |
|---|---|
| Citation span | 2022 - 2023 (2) |
| Highly cited | No |