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How and Why Our Eating Decisions Neglect Infrequently Consumed Foods

Bibliographic Data

ID2236992
AuthorsAbigail B Sussman (0000-0002-5333-558X, corresponding author), Anna Paley (0000-0003-0117-5980, corresponding author), Adam L Alter (0000-0002-4698-8742)
EditorsMargaret C Campbell (0000-0001-5259-1525), Susan M Broniarczyk
Year2021
Volume48
Issue2
Pages251-269
Publication date2021-08-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucab011
OpenAlexW3132868609
LanguageEN
Citations received7
References cited58

This article introduces a novel distinction between foods as a function of the frequency with which consumers eat them, and investigates how this distinction influences dietary beliefs and decisions. It compares food types perceived to be consumed relatively infrequently (i.e., infrequent foods) to those perceived to be consumed relatively frequently (i.e., frequent foods). Across an analysis of archival data from a popular calorie tracking app and five experiments examining hypothetical consumption decisions, findings support the conclusion that infrequent foods provide unique challenges for consumers. All else equal, consumers select larger portions of infrequent (vs. frequent) foods. Further, consumers are less likely to compensate (i.e., eat less) after consuming equal amounts of infrequent versus frequent foods. This pattern of results arises because consumers erroneously believe that infrequent foods have a smaller impact on their weight than frequent foods do, even in the presence of caloric information. Optimistically, participants can be taught to overcome this bias through a brief informational intervention

Advertising · Business · Calorie · Consumption (sociology) · Environmental health · Food choice · Intervention (counseling) · Neglect · Psychiatry · Serving size · Behavioral Health and Interventions · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Medicine · Psychology · Social Psychology

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Unique citing works7
Citations per year1,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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