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Use of Free Responses and Cluster Analysis to Determine Stereotypes of Eight Groups

Bibliographic Data

ID23315985
AuthorsYolanda Flores Niemann (University of Houston), Leilani Jennings (University of Houston), Richard M Rozelle (University of Houston), James C Baxter (University of Houston), Elroy Sullivan (University of Houston)
Year1994
Volume20
Issue4
Pages379-390
Publication date1994-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePersonality and Social Psychology Bulletin (JOURNAL)
Journal identifiersISSN: 0146-1672 • E-ISSN: 1552-7433
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0146167294204005
OpenAlexW2095558764
LanguageEN
Citations received93
References cited22

A two-part study contrasted the utility of free-response and checklist methodologies for ascertaining ethnic and gender stereotypes. Descriptions of data collection, organization, and cluster and entropy analyses are provided. Results indicate that important differences emerge between data resulting from free-response methodology and those obtained with traditionally employed adjective checklists. These differences include the generation of a large percentage of physical descriptors and within-ethnic-group gender differences in stereotype content. A major finding is the generation of a large number of distinct responses coupled with low-frequency use of any particular response. Study 2 specifically examined whether free-response data are more schematic than checklist data. Results indicate that free-response data have a greater dependency and may thus be indicative of schematic response. This schematic response may, in turn, indicate more automatic processing than is evident with data from checklist methodologies.

Adjective · Checklist · Cognitive psychology · Data collection · Developmental psychology · Ethnic group · Natural language processing · Schematic · Statistics · Stereotype (UML) · Bullying, Victimization, and Aggression · Computer Science · Cultural Differences and Values · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works93
Citations per year3
Citation span1995 - 2026 (32)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 81

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