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Building Better Theory by Bridging the Quantitative–Qualitative Divide

Bibliographic Data

ID23325905
AuthorsShah (0000-0002-9853-5286, University of Illinois Urbana-Champaign, corresponding author), Sonali K Shah, Kevin G Corley (0000-0002-6556-5032, University of Illinois Urbana-Champaign)
Year2006
Volume43
Issue8
Pages1821-1835
Publication date2006-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Management Studies (JOURNAL)
Journal identifiersISSN: 0022-2380 • E-ISSN: 1467-6486
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-6486.2006.00662.x
OpenAlexW2086646772
LanguageEN
Citations received65
References cited52

Qualitative methods for data collection and analysis are not mystical, but they are powerful, particularly when used to build new or refine existing theories. This article provides an introduction to qualitative methods and an overview of tactics for ensuring rigor in qualitative research useful for the novice researcher, as well as more experienced researchers interested in expanding their methodological repertoire or seeking guidance on how to evaluate qualitative research. We focus our discussion on the qualitative analytical technique of grounded theory building, and suggest that organizational research has much to gain by coupling of use of qualitative and quantitative research methods.

Qualitative analysis · Qualitative property · Accounting and Organizational Management · Management and Organizational Studies · Public Policy and Administration Research

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Unique citing works65
Citations per year3,61
Citation span2008 - 2026 (19)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 64

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