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Cellular agriculture in the media

Newspaper coverage in Australia, Brazil, Germany, and India

Bibliographic Data

ID24224920
AuthorsBrenda Buhr Voth (0009-0006-3565-0427, Universidade Federal do Paraná (Curitiba, Brazil)), Peter Rothe (0009-0000-3063-6673), Rodrigo Luiz Morais-Da-Silva (0000-0003-4365-519X), Mariana Hase Ueta (0000-0003-3299-8429), F Meyer (0000-0001-9819-1914, Leibniz Institute for Regional Geography (Leipzig, Germany)), Carla Forte Maiolino Molento (0000-0003-1408-7891)
Year2026
Volume81
Issue2
Pages255-271
Publication date2026-04-14
Open AccessYes
TypeARTICLE
VenueGeographica Helvetica (JOURNAL)
Journal identifiersISSN: 0016-7312 • E-ISSN: 2194-8798
PublisherCopernicus GmbH (PUBLISHER • DE)
DOI10.5194/gh-81-255-2026
OpenAlexW7154312305
LanguageEN
References cited85

Cellular agriculture (CellAg) emerges as a technology aiming to address critical issues within the food system by offering an alternative to conventional meat. The dissemination of information about it to non-scientific communities faces challenges regarding the translation of complex technical developments, with the public reliant on the coverage from media outlets. We developed a collaborative approach to contribute to this discussion, focusing on four cases: Brazil, India, Australia, and Germany. Newspapers from these countries were analyzed using a qualitative content analysis and a subsequent joint interpretation. A major finding was the striking similarity in the main topics covered by the media in the studied countries. In addition, a large proportion of newspaper articles adopted a positive and market-oriented perspective. Germany stands out for its emphasis on research and development news. Australia is characterized by its focus on market and consumption elements. India is notable for its prioritization of food security. Brazil highlights market factors and brings to light concerns about market barriers. The results deserve further studies as they reveal that societies across geographical areas are receiving mostly superficial positive news instead of perspectives with higher-quality analyses of all impacts that may occur.

cellular agriculture · cross-national comparison · cultured meat · Food security · market barriers · Media coverage · media representation of science · Science communication · Agriculture Sustainability and Environmental Impact · Journalism and Media Studies · Media Studies and Communication

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