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Economic decision biases and fundamental motivations

How mating and self-protection alter loss aversion

Bibliographic Data

ID6206085
AuthorsYexin Jessica Li (Arizona State University), Douglas T Kenrick (0000-0001-8906-2758, Arizona State University), Vladas Griskevicius (University of Minnesota), Steven L Neuberg (0000-0001-6870-896X, Arizona State University)
Year2012
Volume102
Issue3
Pages550-561
Publication date2012-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/a0025844
PMID22003837
OpenAlexW2116152209
LanguageEN
Citations received32
References cited39

Much research shows that people are loss averse, meaning that they weigh losses more heavily than gains. Drawing on an evolutionary perspective, we propose that although loss aversion might have been adaptive for solving challenges in the domain of self-protection, this may not be true for men in the domain of mating. Three experiments examine how loss aversion is influenced by mating and self-protection motives. Findings reveal that mating motives selectively erased loss aversion in men. In contrast, self-protective motives led both men and women to become more loss averse. Overall, loss aversion appears to be sensitive to evolutionarily important motives, suggesting that it may be a domain-specific bias operating according to an adaptive logic of recurring threats and opportunities in different evolutionary domains

Biology · Domain (mathematical analysis) · Economics · Evolutionary psychology · Loss aversion · Mating · Microeconomics · Perspective (graphical) · Behavioral Health and Interventions · Computer Science · Ecology · Evolutionary Psychology and Human Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology

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Unique citing works32
Citations per year2,13
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 28

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