Bridging Communications
Online Food Delivery Drivers’ Voices in Shaping a New Work Paradigm
Bibliographic Data
| ID | 7159692 |
|---|---|
| Authors | Seonwoo Ko (0000-0002-2014-2036, Virginia Tech, corresponding author), Richard Gru (0000-0001-7197-6519, Radford University), Eojina Kim (0000-0001-6405-6933, Virginia Tech), Chen-Wei Tao (0000-0002-8106-9493, Oklahoma State University) |
| Year | 2025 |
| Volume | 49 |
| Issue | 8 |
| Pages | 1414-1431 |
| Publication date | 2025-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10963480251328999 |
| OpenAlex | W4408384259 |
| Language | EN |
| Citations received | 1 |
| References cited | 47 |
Online food delivery (OFD) services constitute a unique business model incorporating the foodservice, sharing economy, and technology industries. Despite these complex dynamics, existing literature predominantly concentrates on consumer perspectives during the COVID-19 pandemic. To address this gap, this study explores how OFD drivers’ voices shape the new OFD work paradigm and its influence on the OFD ecosystem. Using the computational grounded theory approach, this research identified key challenges OFD drivers face and examined how those challenges evolved throughout the pandemic. Our findings highlight drivers’ crucial role in the OFD ecosystem and provide a comprehensive understanding of drivers’ challenges. The research offers a foundation for future studies on drivers’ perspectives and stakeholder inter-relationships within the OFD industry, particularly in the post-COVID period. From a practical standpoint, this study recognizes the need for involvement from other major OFD stakeholders and provides recommendations to each stakeholder group to create a sustainable sharing ecosystem
Business · Computer security · Food delivery · Paradigm shift · Telecommunications · Computer Science · Digital Economy and Work Transformation · Engineering · Service and Product Innovation · Marketing
Strategic Management
Marketing in the Sharing Economy
The sharing economy
An Application of Hierarchical Kappa-type Statistics in the Assessment of Majority Agreement among Multiple Observers
Social Data
Gig-workers’ motivation
Technological Disruptions in Restaurant Services
To display tip suggestion or not? Examining tip suggestion’s impact in technology-facilitated preservice tipping encounters
How Customer Satisfaction Drivers in Online Reviews of Food Trucks and Quick Service Restaurants Differ
A Systematic Review of Contactless Technologies Research in Hospitality and Tourism During the Covid-Pandemic
The effect of algorithmic management and workers’ coping behavior
Labour process theory and the gig economy
Grounded theory research
Computational Grounded Theory
The cultural environment
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |