Variety Amnesia

Recalling Past Variety Can Accelerate Recovery from Satiation

Bibliographic Data

ID7842633
AuthorsJeff Galak (0000-0003-1166-8842), Joseph P Redden (0000-0001-8861-1786, Agricultural Marketing Service), Justin Kruger (0000-0001-8229-1224, New York University)
Year2009
Volume36
Issue4
Pages575-584
Publication date2009-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/600066
OpenAlexW3125247624
LanguageEN
Citations received29
References cited29

Consumers frequently consume items to the point where they no longer enjoy them. In a pilot study and two experiments spanning three distinct classes of stimuli, we find that people can recover from this satiation by simply recalling the variety of alternative items they have consumed in the past. And yet, people seem to exhibit “variety amnesia” in that they do not spontaneously recall this past variety despite the fact that it would result in a desirable decrease in satiation. Thus, rather than satiation being a fixed physiological process, it appears that it is at least partially constructed in the moment. We discuss some of the theoretical implications of these findings and provide some prescriptive measures for both marketers and consumers

Amnesia · Cognitive psychology · Point (geometry) · Recall · Variety (cybernetics) · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Mathematics · Psychology · Psychology of Social Influence

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