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Press Coverage of Mayoral Candidates

The Role of Gender in News Reporting and Campaign Issue Speech

Bibliographic Data

ID7972073
AuthorsLonna Rae Atkeson (0000-0002-5388-7325, University of New Mexico, Albuquerque), Timothy B Krebs (0000-0002-3310-1647, University of New Mexico, Albuquerque)
Year2008
Volume61
Issue2
Pages239-252
Publication date2008-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePolitical Research Quarterly (JOURNAL)
Journal identifiersISSN: 1065-9129 • E-ISSN: 1938-274X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1065912907308098
OpenAlexW2012062686
LanguageEN
Citations received40
References cited49

Some research on gender bias in news coverage of political campaigns indicates that the media portray male and female candidates differently. Research to date, however, has focused only on elections to national or statewide offices, where confounding variables such as party, incumbency, and competitiveness are present. The authors resolve this problem by focusing their analysis of media campaign coverage on nonpartisan, open-seat, and competitive mayoral races. The authors' content analysis of press coverage in six mayoral elections suggests that press coverage is not biased in favor of male candidates. The authors, however, find that the presence of a woman on the ballot expands the range of issue coverage in local campaigns in ways favorable to perceived strengths of female candidates

Advertising · Ballot · Business · Media coverage · Media studies · Political science · Politics · Public relations · Sociology · Voting · Electoral Systems and Political Participation · Gender Politics and Representation · Law · Political Influence and Corporate Strategies · Public Administration

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Unique citing works40
Citations per year2,67
Citation span2011 - 2025 (15)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 40

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