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The Labor of Lies

How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction

Bibliographic Data

ID2222792
AuthorsChristina I Anthony (0000-0002-4772-3148), Elizabeth Cowley (0000-0003-0815-5552)
Year2012
Volume39
Issue3
Pages478-492
Publication date2012-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/663824
OpenAlexW2108336718
LanguageEN
Citations received6
References cited96

Consumers often find themselves in situations in which they are tempted to lie in order to obtain otherwise unattainable material rewards or financial benefits (e.g., when refunding or exchanging a product, qualifying for discounts and promotions, negotiating with a salesperson, etc.). This research examines how lying during an interaction with a service provider influences the consumer's outcome satisfaction. Six studies demonstrate that because lying interferes with the ability to use diagnostic cues to update outcome expectations, liars are less prepared for the final outcome. This reduced outcome preparedness, in turn, leads to more polarized satisfaction judgments. These findings suggest that lying may not only have financial ramifications but that there are evaluative consequences as well

Economics · Lying · Microeconomics · Outcome (game theory) · Sociology · Deception detection and forensic psychology · Emotions and Moral Behavior · Medicine · Psychology · Psychology of Social Influence

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Unique citing works6
Citations per year0,67
Citation span2017 - 2024 (8)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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