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The dynamic time course of stereotype activation

Activation, dissipation, and resurrection

Bibliographic Data

ID6206449
AuthorsZiva Kunda (University of Waterloo), Paul Davies (0000-0002-3436-182X), Paul G Davies (0000-0002-6156-0525), Barbara Adams (0009-0006-3736-7895), Barbara D Adams, J Spencer (0000-0002-1732-5261), Steven J Spencer
Year2002
Volume82
Issue3
Pages283-299
Publication date2002-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.82.3.283
PMID11902617
OpenAlexW1998825255
LanguageEN
Citations received75
References cited54

Stereotypes activated upon initial exposure to a stereotyped individual may dissipate as the exposure continues. Participants observing a videotaped interview with a Black person showed activation of the stereotype of Black people following 15 s of observation but not following 12 min of observation. However, the discovery of a disagreement with the stereotyped individual may bring the dissipated stereotype back to mind. Participants who discovered, at the end of a 12-min videotaped interview with a Black person, that this person disagreed with them about the verdict in a court case showed activation of the stereotype of Black people, whereas participants who discovered instead that the Black person agreed with them did not. Participants who disagreed with a Black person also applied the Black stereotype to him, but this stereotype application was detected only on an implicit measure of application, not on an explicit measure.

Developmental psychology · Stereotype (UML · Stereotype threat · Cultural Differences and Values · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works47
Citations per year3,13
Citation span2002 - 2025 (24)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 71

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