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How sex puts you in gendered shoes

Sexuality-priming leads to gender-based self-perception and behavior

Bibliographic Data

ID6207533
AuthorsTanja Hundhammer (University of Cologne), Thomas Mussweiler (0000-0001-9373-4668, University of Cologne)
Year2012
Volume103
Issue1
Pages176-193
Publication date2012-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/a0028121
PMID22545746
OpenAlexW2015989934
LanguageEN
Citations received32
References cited69

Scripts for sexual behavior dictate that women be submissive and tender and that men be assertive and dominant, reflecting the stereotypical view of women as communal and of men as agentic. Six experiments tested the hypothesis that exposure to sexuality cues causes men's and women's momentary self-perceptions and concomitant behavior to become more gender-typical. Using both pictorial and verbal prime materials that were presented both supraliminally and subliminally, we found that sex-priming strengthened gender-based self-perceptions (i.e., faster self-categorization as a woman or man; Study 1), heightened identification with one's own gender (Study 2), increased gender self-stereotyping (Study 3), and elicited greater submissiveness in women's behavior and greater assertiveness in men's behavior (Studies 4 and 5). These findings indicate that sex-priming causes self-perception and social behavior to become "attuned" to gender stereotypes. Study 6 demonstrated that these sex-priming effects can be eliminated by modern gender role primes. The potentially detrimental effects of sex-priming and possible countermeasures are discussed

Assertiveness · Developmental psychology · Gender role · Human sexuality · Perception · Priming (agriculture) · Social perception · Evolutionary Psychology and Human Behavior · Gender Roles and Identity Studies · Gender Studies · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works32
Citations per year2,46
Citation span2013 - 2025 (13)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 30

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