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Getting at the truth or getting along

Accuracy- versus impression-motivated heuristic and systematic processing

Bibliographic Data

ID6202072
AuthorsSerena Chen (0009-0002-7146-3494, University of York), David Shechter (0000-0001-9388-6004), Shelly Chaiken
Year1996
Volume71
Issue2
Pages262-275
Publication date1996-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.71.2.262
OpenAlexW4250045270
LanguageEN
Citations received81
References cited40

Two studies examined the heuristic and systematic processing of accuracy- versus impression-motivated individuals expecting a discussion with a partner believed to hold either a favorable or unfavorable opinion on the discussion issue. Given the goal of having a pleasant interaction, impressionmotivated (versus accuracy-motivated) participants in both studies were particularly likely to express attitudes that were evaluatively consistent with the partner's opinion, reflecting their selective use of a "go along to get along " heuristic. Study 2 yielded stronger evidence for the distinct nature of heuristic and systematic processing in the service of accuracy versus impression goals. In this study, the evaluative implication of impression-motivated participants ' low-effort application of a "go along to get along " heuristic biased their more effortful, systematic processing, leading to attitudes consistent with the partner's views. In contrast, given the goal of determining an accurate issue opinion, accuracy-motivated participants exhibited relatively evenhanded systematic processing, resulting in attitudes unbiased by the partner's opinion. The results underscore the utility of a dual-process approach to understanding motivated cognition. Intuition and experience suggest that various motives can influence the way in which people process information and the

Cognitive psychology · Heuristic · Impression · Impression formation · Perception · Precedent · Social perception · Artificial Intelligence · Behavioral Health and Interventions · Computer Science · Cultural Differences and Values · Information Retrieval and Search Behavior · Law · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works80
Citations per year2,7
Citation span1996 - 2025 (30)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 76

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