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Under what conditions does theory obstruct research progress?

Bibliographic Data

ID23318786
AuthorsAnthony G Greenwald (0000-0001-6865-8552, The Ohio State University), Anthony R Pratkanis (Carnegie Mellon University), Michael R Leippe (Adelphi University), Michael H Baumgardner
Year1986
Volume93
Issue2
Pages216-229
Publication date1986-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePsychological Review (JOURNAL)
Journal identifiersISSN: 0033-295X • E-ISSN: 1939-1471
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0033-295x.93.2.216
PMID3714929
OpenAlexW2078652719
LanguageEN
Citations received112
References cited57

Researchers display confirmation bias when they persevere by revising procedures until obtaining a theory-predicted result. This strategy produces findings that are overgeneralized in avoidable ways, and this in turn hinders successful applications. (The 40-year history of an attitude-change phenomenon, the sleeper effect, stands as a case in point.) Confirmation bias is an expectable product of theory-centered research strategies, including both the puzzle-solving activity of T. S. Kuhn's "normal science" and, more surprisingly, K. R. Popper's recommended method of falsification seeking. The alternative strategies of condition seeking (identifying limiting conditions for a known finding) and design (dis-covering conditions that can produce a previously unobtained result) are result centered; they are directed at producing specified patterns of data rather than at the logically impossible goals of estab-lishing either the truth or falsity of a theory. Result-centered methods are by no means atheoretical. Rather, they oblige resourcefulness in using existing theory and can stimulate novel development of theory. Imagine looking at a projected photographic image that is so badly focused that identification is impossible. The picture is gradually focused until it is just slightly blurred, at which point

Cognitive psychology · Cognitive science · Economics · Management science · Academic and Historical Perspectives in Psychology · Philosophy and History of Science · Psychology · Social and Intergroup Psychology

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Unique citing works112
Citations per year2,73
Citation span1985 - 2025 (41)
Citation velocityrecent
Highly citedYes
Citation typesNeutral: 85

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